THE BRIEF_
Image the collection AI AM of the brand TNA. The collection materializes human emotions, expressing the designer's vision of a society where gender and culture coexist in harmony through the superimposition and mixing of lines and volumes.
THE ANSWER_
According to the brand and its first collection, the shooting is both inspired by AI AM and the dna of the brand. So the shooting set was think like a post-appocalyptic dreamlike place and borrowed from nature, on a water base with a plant support to highlight Aïssatou's vision of the future and its Atlantid theme. In terms of post-production, I opted for vibrante Colors with a dreamy white fog on top of the image.
TNA is the new name given to the Earth after its re-appropriation by Humans, after its 6th palnetarian extinction. Inspired by this ancestral myth, TNA is a brand with ecological and humanistic values With an inclusive approach and the use of recycled materials. TNA leans towards a sustainable fashion where everyone can express themselves freely for a better world where love and respect for nature in all its forms reign.
